Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.

We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning.

Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.


Why We Have This Role at Koala
Koala is on a mission to be the most loved DTC brand in Japan, and our next big leap is to become the #1 consumer brand in Japan for social media. To do that, we’re hiring a dedicated Social Creative Lead to own and scale this critical function.

This is a senior, hands-on role. You are as comfortable generating ideas and building concepts as you are overseeing production and shipping high volumes of creative. You work with internal members & external freelancers to deliver work that is fast, distinctive, and designed to perform at scale across social platforms.

What Social-First Means At Koala:
In 2026, “social-first” at Koala means organic, creators and paid social work together to earn attention and drive growth.

• Organic content that feels native to IG Reels/TikTok/Shorts and is designed to earn attention in-feed

• Creator-led content designed for volume, iteration and learning (even when creators have small or no followings)

• Lightweight, repeatable content formats that build Koala’s cultural presence in Japan (without relying on high-production episodic video)

• Real-life product storytelling that is culturally relevant to Japan

• Creative systems that consistently identify organic winners and graduate them into paid

Role Description

• Build a creator-led organic engine in Japan: Create a repeatable system to ship high volumes of native content weekly, driven by creators and Koala’s internal team.

• Grow “Qualified Reach” and cultural relevance: Increase meaningful reach among people in the life moments and home contexts Koala is built for, through consistent, culturally relevant creative for Japan.

• Feed the organic-to-paid flywheel: Systematically surface organic winners and graduate them into paid social, with clear handoffs and learnings.
  

Key Responsibilities

Social Creative Leadership (Organic)

• Own creative strategy and execution for Koala Japan’s organic social (Instagram, TikTok, YouTube Shorts)

• Build repeatable formats that earn attention and fit Koala’s brand voice and cultural context in Japan

• Be the ‘ideas person’ for social: generating new ideas for content on a daily/weekly/monthly basis

Creator Engine & Production

• Recruit and manage a roster of creators (no follower minimum), write briefs, and drive fast iteration

• Oversee production and editing to ship high-volume content weekly

• Be a hands on creator: utilizing skills for editing & content creation

Flywheel & Cross-Functional Impact

• Identify organic winners weekly and graduate them into paid with the paid/performance creative team

• Share learnings, build internal social capability, and manage external partners and budget

Ideal background

• A Social-First Creative Operator: You deeply understand how platforms like Instagram, TikTok, YouTube Shorts, and emerging social formats actually work. You know how creative needs to be structured, paced, and produced to earn attention in-feed, not just look good in a deck. You can flex ideas across organic and paid social without losing clarity, craft, or intent.
  

• A Natural Experimenter and Early Adopter: You are curious by default and comfortable operating at the edge of what’s new. You enjoy experimenting with emerging platforms, formats, and tools, including AI and new production workflows, and you are comfortable learning in public. You test, learn, and adapt quickly, using experimentation to stay ahead of platform shifts rather than waiting for playbooks to be written.
  

• Entrepreneurial Mindset: Someone willing to get their hands dirty to start something ‘from scratch’: you will likely be in charge of launching our TikTok from scratch and other future new channels
  

• Insight-Led and Audience-Obsessed: You are tuned into culture, behaviour, and platform trends, and you know how to turn insight into social ideas people want to watch, share, and engage with. Your work is grounded in audience understanding and performance signals, not personal taste or recycled trends.
  

• A Leader and Collaborator: You’ve led or grown social creative teams and know how to give clear direction, raise the bar, and maintain momentum in a fast-moving environment. You work closely with marketing, growth, brand, and media teams to ensure social creative ladders back to broader business goals.
  

• Comfortable With Ambiguity: You thrive in fast-moving environments where platforms, formats, and priorities change quickly. You are energised by blank pages and evolving briefs, and you can create structure, repeatable formats, and momentum where none exists yet.
  

• On the Tools: you’ve got hands on social video editing experience on relevant software such as CapCut and/or iMovie etc

Treehouse Perks and Privileges

Koala is only as good as its employees are happy - and we’re one happy international bilingual bunch! We offer our teams hybrid working options and the freedom and autonomy to do their best work in a way that works for them! Whether that’s working your own version of 9-6, working from home in your pajamas from time to time or hanging out at our Treehouse (this is what we call our office digs) in Omotesando, or enjoying the 20+ days annual leave (+generous time off for volunteer, parental, Koala life leave and more) you decide whatever helps you find your flow! The Treehouse has plenty of social activities to get involved with, including Thursday lunches, and help you get to know your fellow Koalas better as well as free Koala products for all employees - who better to shout from the tree tops how awesome our products are, right?! We also recognise that we can’t grow as a brand unless we support the growth of our teams so this is a strong focus for us via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days. Lastly and importantly our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support. We believe that simply doing ‘no harm’ isn’t good enough. So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.

All in all, the Koala Kommunity is a great place to hang out and belong to!

Koalities We Look For

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always curious to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change uber quickly. Honesty and selflessness drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.