Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.

We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning.

Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.

Role Description  

This is not a desk job. This is a "I somehow got a sofa into Pitt Street Mall and is interviewing strangers about their couch" job.

You're our Creator in Residence - ideating, producing, and shipping short-form video across Koala's AU social channels. Concept to publish, you own it and are accountable for what hits.

You don't need a massive following, but you need the confidence to flip open the front camera and yap about something true, funny, or unhinged. You spot content everywhere - in the office, on the street, in a conversation at lunch.

We've got incredible ingredients - designers, engineers, R&D, office culture, big-brain legends making this brand hum. Your job is turning all of that into content that shows how innovative this place actually is. Repeatable formats, high pace, TikTok and Instagram (or anywhere short-form video is King). 

You speak fluent internet. You know which memes are ours and which ones we leave. You clock real-life moments and turn them into short-form series that put our product in a better light.

You talk to creators as a peer, not a brand rep with a brief. You pull people into our world and build partnerships that grow the ecosystem.

We have the strategists already. This role is purely creative output and execution - high volume, high velocity. Make the feed pop, keep us in culture, never undermine the product.

If you've got the agency to make something from nothing and the instinct to know what hits - this is the role. We already get you.

Key Responsibilities

• Be the primary creator across Koala’s organic social channels, producing short-form video and static content for TikTok and Instagram.

• Concept and execute platform-native content across TikTok, Instagram and YouTube Shorts, spanning short-form video and static formats that support brand storytelling and product moments

• Create original content including product demos, behind the scenes moments, cultural reactions and repeatable social series

• Align output to AU marketing priorities, including launches and key brand moments

• Develop scalable content formats that build recognition and sustained engagement over time

• Identify and act on timely opportunities for reactive, trend-informed content

• Monitor platform shifts, emerging formats and audience behaviour to inform direction

• Track organic performance and use data to refine hooks, pacing and narrative structure

• Adapt selected content for Pinterest to support long term discovery and inspiration

Ideal background…

• A Platform Native Creator: You have hands-on experience building audiences on TikTok and Instagram. This could be in-house for a DTC or lifestyle brand, at a social agency, or as a standalone creator who has successfully built and scaled their own personal brand.

• Strong Craft Fundamentals: You are confident in ideating, filming and editing independently. You have advanced short form video editing skills using tools such as Capcut. A strong visual eye and understanding of brand aesthetics are essential. 

• Audience Aware and Insight-Led: You understand platform behaviour and engagement signals. You use performance insights to refine formats and storytelling, and you see comments and community signals as opportunities to deepen brand connection.

• Culturally Fluent: You live online, stay across platform trends, formats and algorithm shifts, and know how to translate relevant moments into content. You have deep familiarity with creator culture and intuitively understand what works and why.

• Creative and Organised: You can move quickly from idea to publish while managing multiple priorities. You combine strong creative instincts with structured execution.
  

Treehouse Perks and Privileges

Koala is only great when its employees are happy — and we’re one happy bunch!

• Hybrid working - We’re mixing it up with ~3 days back in the Alexandria Treehouse (office) and work from bed/home (WFB)

• Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.

  Treehouse goods - Fully stocked kitchen with an emphasis on healthy local produce, think bougie brekky, salad bar, kombucha on tap, monthly barbies and more.

• Pet-friendly - The Koala Treehouse is as pet-friendly as they get!

• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.

• Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.

• Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.

• Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.

All in all, the Koala Kommunity is a great place to hang out and belong to!

Koalities We Look For

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognise that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.