Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.

We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning.

Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.

Role Description

The Growth Lead will own and scale our customer acquisition strategy across paid social, paid search, affiliate, and emerging digital channels to efficiently acquire new customers. This leader will define and execute a comprehensive performance marketing strategy that directly supports company growth objectives and broader business goals. Success in this role requires a strong balance of strategic thinking and hands on execution, with the ability to translate insights into action at scale. The ideal candidate brings a creative and analytical mindset, with deep expertise in ad ideation, testing frameworks, and performance optimization. This role demands sharp forecasting and budget management capabilities, as well as the interpersonal skills needed to lead, develop, and inspire a high-performing team.

Key Responsibilities

• Own the end-to-end performance marketing strategy and execution across paid social, paid search, affiliate, and emerging digital channels, as well as select offline acquisition levers, to drive efficient and scalable customer growth.

• Evolve our marketing attribution and measurement frameworks, including multi-touch, first-touch, and last-touch models, to improve decision making, investment allocation, and incrementality assessment.

• Collaborate cross-functionally to ensure flawless execution for promotions, product launches, seasonal initiatives, and landing page optimization to support customer acquisition and revenue goals.

• Design and operate a rigorous experimentation and testing roadmap across channels and creatives, to identify incremental growth opportunities and rapidly scale performance.

• Partner closely with our in-house creative team to drive an efficient creative pipeline, establish best-in-class creative testing methodologies, and continuously diversify creative assets to expand reach and improve performance.

• Collaborate with Analytics and Insights to translate complex performance data into clear narratives, actionable insights, and strategic recommendations that drive continuous improvement.

• Work cross-functionally with CRM, Creative & Brand, Ecommerce, and Product teams to ensure consistent messaging, seamless customer journeys, and optimal performance across all acquisition touchpoints.

• Contribute in our forecasting & budgeting process to ensure disciplined investment management, help set clear performance expectations, and be proactive when course correction is needed.

• Manage agency and vendor relationships, setting clear objectives, monitoring performance against KPIs, and driving continuous optimization and innovation through strong partnership management.

Ideal background

• 7+ years of experience in performance or growth marketing, with a proven track record of scaling a fast growth DTC brand, preferably on a brand with high AOV.

• Hands-on expertise across paid marketing mix, in particular Paid Social (Meta, TikTok), SEM (Google Ads); experience across Affiliates, CTV/YouTube, Direct Mail also a strong plus.

• Strong leadership skills with direct experience leading, mentoring, and developing high-performing marketing teams.

• Data driven approach and high proficiency with analytics and attribution tools (e.g., Northbeam, Google Analytics, Shopify Analytics, Polar).

• Strategic thinker with a strong understanding of performance driven creative, with experience partnering closely with creative teams to develop and execute best in class ad concepts. 

• Strong understanding of business metrics and goal setting, with experience owning or contributing to P&L accountability.

• Proactive and thrives in fast-paced, lean environments, with a hands-on approach to driving work forward and delivering results.

• Strong communicator and collaborator that is able to translate data into clear strategies, influence senior stakeholders, and align teams around shared goals.

• West Coast–based (PST) highly preferable to ensure alignment and responsiveness with global teams.
  

Treehouse Perks and Privileges

Koala is only great when its employees are happy — and we’re one happy bunch!

• Work From SofaBed (WFB) - Most of our team is located in LA and surrounding areas, but also happy for you to be fully remote.

• Take a break - Generous time off - Koala life leave, volunteer, parental, and more to help keep your work-life balance, balanced.

• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.

• Support & wellbeing - Our employee experience respects and embraces all families, formed, found, and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.

• Competitive 401k matching and comprehensive Anthem private health insurance plans.

• Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.

• Short-term incentive plans ensure you benefit as Koala succeeds!

• Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1%and so much more.

• All in all, the Koala Kommunity is a great place to hang out and belong to!

Salary Range (US): This role has a target base salary range of $180,000 – $200,000 USD, depending on experience, skills, and role scope.

Koalities We Look For

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball (Aussie cricket reference FYI). Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.