Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.

We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning.

Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.

Role Description

Koala is a global furniture brand with strong Australian roots, and this role is central to our growth in our home market. The Creative Lead is responsible for driving high-performing creative that fuels paid acquisition, supports brand building, and delivers commercial outcomes.

This is a senior, hands-on role combining creative leadership with operational delivery, leading the local creative team and external partners to produce work that is strategically sharp, creatively strong, and built to perform at scale across paid channels.

Key Responsibilities

Creative Ideation and Execution

• Lead the creative ideation and execution for the Australian market across all local marketing channels, with a strong focus on paid acquisition

• Oversee concept development, design development, and production delivery, maintaining quality and performance standards throughout

• Partner closely with the Head of Marketing, AU to deliver creative aligned to growth targets, media strategy, and commercial goals

• Develop creative frameworks and concepts designed to scale across paid social, search, video, and emerging acquisition channels

• Ensure consistency of tone, design, and storytelling while optimising creative for channel, audience, and performance

Team and Stakeholder Management

• Lead, coach, and develop the Australian creative team, including creative strategists, designers, copywriters, and editors

• Work with the global brand team to adapt and localise global brand assets for local marketing channels

• Manage external suppliers including agencies, photographers, videographers, production companies, and sound studios

• Own creative budgets, negotiate rates, and balance speed, quality, and cost to maximise ROI

Creative Operations and Standards

• Identify and resolve creative, design, or production challenges quickly and pragmatically

• Develop and maintain design specifications and ensure compliance with relevant Australian standards

Ideal background

• An Experienced Creative Marketer: You have 5+ years of experience leading creative across brand, product, and marketing, with a track record of owning work end to end. You are comfortable setting creative direction, not just executing someone else’s vision.

• Multichannel Creative Operator: You are confident working across mediums and formats, from static to motion, Figma to film, ads to apps. You understand how creative needs to flex across channels, including paid acquisition, without losing coherence or craft.

• Insight-Led and Customer-Driven: You are deeply tuned into people and behaviour. Your ideas are grounded in insight and understanding, not just instinct or personal taste.

• A Leader and Collaborator: You’ve led or grown creative teams and know how to give clear direction, raise the bar, and bring out the best in others. You work effectively with marketing, growth, and leadership stakeholders.

• Commercially Minded: You understand how creative supports growth and paid acquisition. You are comfortable balancing brand, performance, speed, and budget to deliver real marketing outcomes.

• Comfortable With Ambiguity: You are energised by blank pages, momentum, and change, and are comfortable building structure where none exists yet

Treehouse Perks and Privileges

Koala is only great when its employees are happy — and we’re one happy bunch!

• Hybrid working - We’re mixing it up with ~3 days back in the Alexandria Treehouse (office) and work from bed/home (WFB)

• Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.

  Treehouse goods - Fully stocked kitchen with an emphasis on healthy local produce, think bougie brekky, salad bar, kombucha on tap, monthly barbies and more.

• Pet-friendly - The Koala Treehouse is as pet-friendly as they get!

• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.

• Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.

• Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.

• Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.

All in all, the Koala Kommunity is a great place to hang out and belong to!

Koalities We Look For

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognise that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.