Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.

We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning.

Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.

Role Description

As a D2C mattress brand in Japan, strategic online advertising, affiliate advertising, and SEO are critical for sustainable growth. The Growth Marketing Team leader will be essential in driving innovative performance media marketing, affiliate, and SEO strategies to optimize product and brand positioning in the market. This role will utilize a data-driven approach to maximize ROI and ensure effective customer acquisition and retention, positioning the company to respond swiftly and effectively to market changes and enhance our industry leadership.

Key Responsibilities

Performance Creative and Paid Media Operation

1: Revenue, Efficiency, and Profitability Management:

• Plan and manage performance media operations to ensure revenue growth, efficiency, and profitability.

• Drive paid media traffic to the site and analyze site traffic to enhance business performance.

2: Performance Creative Development:

• Lead the creation of innovative performance creative assets to drive sessions and revenue.

• Ensure all creative work aligns with brand goals and performance metrics.

3: Routine Analysis and Optimization:

• Establish routines for analyzing and optimizing ad creatives based on data-driven insights.

• Evaluate and optimize performance creative and media buying strategies to maximize ROI.

CRM & Reviews

1: Email Marketing Strategy:

• Develop and implement email marketing strategies to engage and retain customers.

• Oversee the creation, scheduling, and optimization of email campaigns.

2: Performance Analysis and Budget Management:

• Analyze KPIs to measure email campaign effectiveness and optimize content and targeting.

• Manage the email marketing budget to maximize ROI.
  

3: Positive Review Strategies:

• Develop and implement strategies to maximize the number of positive reviews.
  

Affiliate Marketing & SEO

1: Affiliate Management and Execution:

• Develop and implement affiliate marketing strategies to drive traffic and increase sales.

• Monitor and analyze affiliate performance to identify areas for improvement.

• Negotiate and manage relationships with affiliate partners.

2: SEO Management and Execution:

• Manage all aspects of SEO, including keyword research, site audits, content optimization, and link building.

• Collaborate with teams to align affiliate and SEO strategies with business goals.

Others

Liaison and Collaboration:

• Serve as a liaison between growth marketing and brand/sales teams to ensure alignment on objectives.

• Work collaboratively with team members to lead initiatives and ensure business impact.

Budget Planning and Management:

• Lead budget allocation planning across BAU, campaigns, and channels.

Platform and Campaign Oversight:

• Oversee platform, tracking, and campaign setups.

Trend Awareness and Analysis:

• Stay abreast of trends in Affiliate, SEO, Search, Social, and Programmatic channels.

• Deeply understand Japanese consumer, purchasing, and media consumption behaviors.

Performance Analysis and Reporting:

• Prepare and present performance reports detailing success metrics and ROI.

Treehouse Perks and Privileges

Koala is only as good as its employees are happy - and we’re one happy international bilingual bunch! We offer our teams hybrid working options and the freedom and autonomy to do their best work in a way that works for them! Whether that’s working your own version of 9-6, working from home in your pajamas from time to time or hanging out at our Treehouse (this is what we call our office digs) in Omotesando, or enjoying the 20+ days annual leave (+generous time off for volunteer, parental, Koala life leave and more) you decide whatever helps you find your flow! The Treehouse has plenty of social activities to get involved with, including Thursday lunches, and help you get to know your fellow Koalas better as well as free Koala products for all employees - who better to shout from the tree tops how awesome our products are, right?! We also recognise that we can’t grow as a brand unless we support the growth of our teams so this is a strong focus for us via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days. Lastly and importantly our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support. We believe that simply doing ‘no harm’ isn’t good enough. So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.

All in all, the Koala Kommunity is a great place to hang out and belong to!

Koalities We Look For

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always curious to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change uber quickly. Honesty and selflessness drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.