Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.

We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning.

Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.

Role Description

As the Head of Marketing for Australia, you will lead the next chapter of growth for one of Australia’s most loved brands. You will set the direction for all marketing activity in Australia, leading a team across growth, creative, brand, and retention.

Your role is to lead a high performing, full funnel marketing function where brand, creative, and performance work seamlessly to drive short term results and long term brand value. This requires deep performance expertise, sharp brand judgment, and the ability to inspire and direct a multidisciplinary team while staying hands on when it matters. You will set the marketing vision for Koala in Australia and ensure the brand continues to stand out, scale, and shape culture as we grow.

Key Responsibilities

Marketing Strategy and Leadership

• Build and execute an Australia marketing strategy that drives revenue, strengthens brand performance, and acquires customers profitably.

• Own the full marketing budget, overseeing forecasting, pacing, investment decisions, and reporting to leadership.

• Champion a data led approach, using insights to refine strategy, optimise targeting, and improve efficiency across the funnel.

Channel Management and Optimisation

• Lead and optimise the full channel mix across Meta, Google, YouTube, TV, OOH, referrals, and partnerships to drive efficient acquisition and revenue growth.

• Strengthen organic discovery through SEO and integrated content programs.

• Partner with the Global Head of Retention on local CRM, retention, and advocacy programs.

• Refine channel strategy through data, audience insights, and structured testing to improve effectiveness and efficiency.

• Identify opportunities within existing and emerging channels to unlock incremental growth.

Leadership and Collaboration

• Lead a unified marketing team across growth, brand, creative, production, and CRM, ensuring all work ladders up to a clear strategy that delivers commercial and brand outcomes.

• Guide channel specialists, creatives, strategists, editors, and production talent to deliver strong storytelling and high performing creative across key platforms.

• Build a culture of experimentation, fast iteration, and insight led decision making to lift CVR, AOV, ROAS, and long term brand strength.

Testing and Experimentation

• Build and execute a structured experimentation roadmap across channels, creative, landing pages, and lifecycle touchpoints.

• Implement A/B, incrementality, and MMM testing to drive continuous improvement.

• Stay across emerging platforms, formats, media innovation, and algorithm shifts to ensure Koala stays competitively sharp.

Ideal background…

• An Experienced Marketing Leader: You have 7+ years of experience in performance or growth marketing, with a proven track record of scaling a D2C e-commerce brand and managing large-scale advertising budgets to drive paid channel growth.

• A People Manager: You have 3+ years of direct experience leading, mentoring, and developing high-performing marketing teams. You lead with empathy and empower your team to do their best work.

• A Full-Funnel Expert: You have deep, hands-on expertise across paid marketing mix, in particular Paid Social (Meta, TikTok), SEM (Google Ads); experience across SEO, CRM, Affiliates, TV/BVOD also a strong plus.

• Highly Analytical & Data-Driven: You are obsessed with data and are advanced in Excel and highly proficient in analytics tools (e.g., Google Analytics, Looker, Tableau). You can translate complex data into actionable insights and strategic decisions.

• A Strategic Thinker: You can see the bigger picture and develop long-term strategies, but you aren't afraid to roll up your sleeves and get into the weeds of campaign execution.

• An Excellent Communicator & Collaborator: You can articulate a clear vision and work effectively with a wide range of stakeholders across creative, brand, data, and leadership.

• Customer-Obsessed & Commercially Minded: You build everything with the customer in mind and have a strong understanding of business metrics and P&L management.

• Brand Acumen: A strong understanding of brand marketing principles and demonstrated capability in overseeing a brand and local creative function is essential for success in this role.

Treehouse Perks and Privileges…

Koala is only great when its employees are happy — and we’re one happy bunch!

• Hybrid working - We’re mixing it up with ~3 days back in the Alexandria Treehouse (office) and work from bed/home (WFB)

• Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.

  Treehouse goods - Fully stocked kitchen with an emphasis on healthy local produce, think bougie brekky, salad bar, kombucha on tap, monthly barbies and more.

• Pet-friendly - The Koala Treehouse is as pet-friendly as they get!

• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.

• Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.

• Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.

• Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.

All in all, the Koala Kommunity is a great place to hang out and belong to!

Koalities we look for…

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognise that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.